British and Canadian readers have asked since last fall when they could buy Meta’s glasses with a built-in screen. The Meta Ray-Ban Display went on sale in both countries on September 23, 2026, online and in stores in London, Vancouver and Toronto. It costs £749 in the UK and CA$1,149 in Canada. France, Italy and Germany opened pre-orders the same day at €899, with shop sales from October 13. Outside the US you get the model Americans have bought since 2025, bundled with the Meta Neural Band wristband, but not with the same features. Several that Meta showed at Connect in September are promised for the US, or the US and Canada, with no date anywhere else.
Where and when you can buy it
Meta originally planned to sell the glasses in the UK, France, Italy and Canada in early 2026. On January 6 it paused that plan, citing “unprecedented demand and limited inventory” in the US. This week’s launch is the delayed version, with Germany added.
| Country | Price | On sale | Stores named by Meta |
|---|---|---|---|
| UK | £749 | September 23, online and in store | London |
| Canada | CA$1,149 | September 23, online and in store | Vancouver, Toronto |
| France, Italy, Germany | €899 | Pre-orders from September 23, shops and online from October 13 | Paris, Milan, Rome, Frankfurt, Hamburg, Munich |
| US | $799 | Online ordering added on September 23 | Existing US retailers |
The store locations matter because Meta sells the glasses in two frame sizes and the Neural Band in three. At the US launch in 2025, it steered buyers to an in-person fitting to pick the right combination. Online ordering now skips that step in the US, the UK and Canada, and from October 13 in the three EU countries. Meta has not explained how you choose a size online. If you live far from those stores, you’re buying a sized product without trying it on.
The prices, with tax taken out
The UK and euro prices look far above the US one, but the US price is quoted before sales tax. UK and EU prices include VAT.
Take the VAT out and the gap shrinks. At the UK’s 20 percent rate, £749 is about £624 before tax. Without Germany’s 19 percent, €899 is about €755. France charges 20 percent and Italy 22 percent, which leaves about €749 and €737. Much of the headline difference is VAT, which a European buyer pays on almost everything else too.
Features that stay in North America
Meta’s newsroom post lists the new software and the countries it reaches first.
- Cycling and public transit directions arrive “later this month in the US and Canada”.
- Calendar support is “available in English in the US”.
- Hologram, a video-calling feature for WhatsApp, begins rolling out in Early Access “in the US later this fall”.
The UK, France, Italy and Germany appear in none of those lines. Meta hasn’t said the features will never come there. It just hasn’t given them a date. Canada gets the cycling and transit directions with the US but has no date for calendar support or Hologram.
Other news from Connect week follows the same pattern. Meta’s hearing enhancement feature for its AI glasses is also a US launch, with no word on the UK, Canada or the EU. A European buyer paying €899 should judge the glasses on what they do in their country today, not on the keynote.
Prescription lenses by country
In the US and Canada, you order prescription lenses through meta.com. Meta’s blog says select stores in the UK, France and Italy will support prescriptions. Its newsroom post puts the French and Italian start at October 13 in EssilorLuxottica optical shops, and says Germany follows “later in the year”.
If you need a correction, that makes the UK store in London and the continental shop cities the practical route. Neither of Meta’s announcements gives the prescription range, so ask the store whether your correction fits before you pay.
Who should buy now and who should wait
Buy now if you live near one of the named stores, where a fitting settles the size before you pay. Ordering online from elsewhere in the UK or Canada is a bet on the size, so read the return terms first. In France, Italy and Germany, wait for October 13 and try a pair in one of the six city stores.
If you want the navigation or Hologram features that led Meta’s Connect news, waiting costs nothing. They have no date outside North America yet, and Meta announced no new Display hardware at the event that would make the current pair look old.
